December 18, 2007

Social Network VelvetPuffin becomes Trugo


Rating : good news the company took my advice see original post here

Hot off the email!


Dear VelvetPuffin User,

Continue reading "Social Network VelvetPuffin becomes Trugo" »

October 24, 2007

CTIA: Finger on the (Blue)pulse

Rating: Socially acceptable
By Tony Alton

With most social networks mobile seems more of an afterthought - slapping a mobile interface onto the existing web-page - however the founder of Bluepulse has been single-mindedly developing a mobile social platform for 5 years. Founder Ben Keighran is the living stereotype of startup, starting in his bedroom when  just 19 and slowly perfecting his mobile social messaging application and later browser based social messaging platform, until he moved to the Bay area and was taken under the wing of a VC firm.

Continue reading "CTIA: Finger on the (Blue)pulse " »

October 05, 2007

O2 offers MySpace for free

Rating: this is rich

Rich because I know that O2 will be offering a paid mobile networking service on Active before the end of the year and nothing is free. Data still costs money, as having an O2 phone and voice contract.

September 27, 2007

BuzzCity: social networking

Rating: another mobile social network coming to the UK?

I just got briefed on BuzzCity.

Who?
Yes, that is what I thought. But the company is based in Singapore and has two million subscribers in Asia.

Continue reading "BuzzCity: social networking" »

September 26, 2007

The social networking and mobile VC funding boom

Rating: what goes up, must come down

This has been a very hectic September for GoMo News and BKI Media with many social, business, speaking, commentating and blogging engagements. But now my feet are on the ground and will be here until Tuesday, I can finally do email.

So this month I missed a number of blogging opportunities. Most of them in the VC space and this is quick round-up of the press releases that I received and missed. They tell a very, very interesting tale.

Continue reading "The social networking and mobile VC funding boom" »

September 24, 2007

3guppies mobile blogging tool for social networking

Rating: enjoy

3Guppies has a new widget that allows consumers to update social network sites and alert friends via the mobile phone at the same time. This is a mix of online and SMS alerts that I think is quite nifty.

The new widget is called moblog (perhaps a bit too similar to mybloglog) … but still short enough to catch-on. The widget can be downloaded at www.3guppies.com.

more: http://www.gomonews.com/pushing_the_barrier/2007/06/3guppies-user-g.html

August 29, 2007

Aussie social networking firm pockets $6m beer money

Rating: Strewth! Throw another shrimp on the barbie etc etc..
By Tony Alton

Upon arrival at their shiny new goldfish bowl offices in Silicon Valley with their pockets bulging with used tenners Bluepulse found that the previous owners (some company called YouTube) hadn't cleaned the fridge when they left.  Chad Hurley had left a half eaten sandwhich on the shelf which had devolved into something which could take on Geroge Bush in the next presidential elections and Steve Chen's old desk was finally jemmied open to reveal a library of dirty magazines.  What's more, when CEO Ben Keighran finally sat down in his big swivel chair, the only real reason the company had taken the offices, he found 3 years worth of Jawed Karim's old chewing gum stuck on the underside.

The mobile social networking company have reportedly now spent $87 of their funding on a cleaner and have to decide what they want to do with the remaining $5999913. Rumour has it the employees have voted for a coffee machine and a tele in the staff room.   

August 17, 2007

Softbank Japan adds four new social networking sites on Yahoo! branded portal

Rating: 1, 2,3,4 who is that knocking at the door?

Wireless Watch Japan discusses Softbank’s latest press release which heralds the appearance of not one but four new social networking sites on the Mobile Operator’s Yahoo! branded mobile portal. The brands are MySpace Mobile, Mixi Mobile, GREE and Avex.

August 14, 2007

Mobile social networking sites to go boom boom long time

Rating: Humankind set to explode all over mobiles

by Tony Alton

Imagine the smell of 600m people all living together in one mobile community.  The rancid whaft of decomposition drifting through the air as millions of unserviced profiles lie rotting in the backwaters of  cyberspace.  Catatonic insomniac users lurch through the hallways desperately trying to find someone attrractive to chat with, and if you believe the tabloids every third person is be a cyber-bully or Internet Nazi out to happy slap you and put it up on Youtube.

Obviously taking a slighly more clinical bent on this dystopic vision Juniper research reckon that the world's mobile communities are set to become more and more packed out, to the point where it becomes a $5.7Bn  market.  Sounds to me like the men with white beards and symetrical clothing have jumped on a bandwagon.  Its got to be a very inexact science trying to predict how a single social network is going to grow, let alone all of the buggers. Give it five years and we will probably have graduated from social networking and will all be using our phones as; That's a very childish way of saying i am dubious of the longeivity of mobile social networking on its own and i think the boffins either plucked a number out of a beard or took the lottery numbers and fed them into this. If there is a smell coming from 600m people living together its the smell of money for the likes of Rupert Murdoch and Vodafone.   

August 13, 2007

Simyo Frazr – what are you doing now

Rating: the rage of knowing coming social networking continues

by Bena Roberts

Simyo has teamed with microblogging site Frazr to offer a community to its users. Basically Frazr is similar to Twitter and encourages interaction by enabling users to state what they are doing now.

Data rates for the service are as low as 24 cents per MB (WOW) and the offer is available to all Simyo Community users. Community users benefit from additional great rates such as EUR 0.05 per minute for calls to other community members.

What we think?
*I had a great weekend*
*I went to the Rheine and drunk lots of Dornfelder red wine and*
*had dinner at the Glashaus*
*I am now blogging about Simyo*
*FRAZR, MICRO-BLOGGING? Ja! Kool, Super! Toll!*
*Bored now*

Related articles:
http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/06/simyo-germany-a.html

http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/05/simyo_goes_3g.html

http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/04/simyo_instigate.html

August 03, 2007

EZ Gree social network on KDDI Japan adds location based services

Rating: ezeee, baby

by Bena Roberts

Our friends at Wireless Watch Japan inform us that the social network site EZ Gree is adding location based services and has passed one million members. But then I thought – what on earth is EZ Gree?

GoMo News Explains
In November 2006 KDDI (mobile operator in Japan) announced a partnership with GREE (content provider) to launch a social networking site called EZ GREE. The service offers an all-in-one social network allowing users to swap pictures, communicate with the PC and read blogs or diaries from all the members in one mobile space.

The platform also has a MyPage** service and an EZ News Flash offer allowing users to get regular updates from friends diaries instantly. From the very start GPS was on the agenda and now its being implemented to offer marketing, friend finding and other location based services.
** My Page is space of up to 100MB for personal data use and storage.

What we think?
EZ. In less than one year it has one million members? Wow – that is great and yes (BRACE YOURSELVES) we are impressed.

June 12, 2007

Yahoo! Facebook

Rating: we love the BBC!

So Yahoo! has had yet another re-organization and Semel is still the top dog. But what about all the Facebook rumours? Well all has been revealed by the BBC this morning. There was a huge interview and piece on the rise and rise of Facebook.

Apparently Facebook turned down the USD 1 billion offer by Yahoo! So that’s the rumours quashed it is fact. It’s very interesting because I have been following Bebo, Facebook and MySpace and am writing a competitive analysis on social networking my initial reaction is that Facebook is one of the hottest.

May 26, 2007

MTV launches VMTV virtual community to create avatars and Pimp My Ride virtual cars

Rating: bad, man, bad and GoMo News to give away MTV goodies

by Bena Roberts

Pimpmyride
MTV has launched vMTV its virtual sister. At the moment it’s an online community that is free to join and users can create avatars and pimp out their virtual cars. (As huge fans of Pimp My Ride; GoMo News is going to create its own virtual car this morning!).

It’s not mobile yet – but it probably will be as MTV has MVNO co-branded VIVA services in Europe in Belgium and Germany.

Watch out as we will be running a Give Away promotion with MTV for the best pimped out car or avatar or just for fun.

More information:

What we think?
I love this video because the advertising is subtle. Pepsi must be a sponsor but you see Pepsi for less than a second. Its well promoted and subtle. Definitely the way forward for advertising to youth market segments.

May 25, 2007

Mobile social networking in South Africa with Mobimii

Rating: Mobime- me miiiii

by Bena Roberts

Mobimii
South Africa embraces the mobile social networking phase with the launch of Mobimii. Mobimii is a the latest mobile social networking site offering free content, free chat and free subscription. Ofcourse the data charges from the mobile operator are extra and that is always the killer.

May 21, 2007

Social Networking on Mobile; no-thank-you; I'm over 30

Rating: the good old days

by Bena Roberts

I am now totally social networked. I joined several communities on line to test the mobile aspect of the service. The most important thing that I realised is:

1. I am not in the mobile yoof category
2. The sound of SMS alerts beeping all day long is embarrassing not cool
3. In the type of places that I go out – I am sure people thought I was anti-social for having a constantly “twittering” mobile device.
4. I can see why kids like the sound of SMS as it makes you seem popular and engaged.
5. But Me... Oh God!
6. My Interpretation:
7. The phone didn’t stop beeping. My SMS inbox needed to be deleted more than 3 times and the amount of SMS advertising was uncontrollable.
8. More coming in an article but SMS advertising is “too much” and social networking on mobile just isn’t cricket – for anyone over 30 at least.

May 17, 2007

Cyworld USA launches community mash-up tool

Rating: mash, man, mash it up

By Bena Roberts

Cyworld
Cyworld has added interactive features to its video services in the US. The Cyworld Video Studio allows members to upload, mix, edit and share videos. Apparently this is a next generation mixing playground (great name) for encouraging personalisation and interaction with video. The service was developed with the San Diego based Eyespot.

From the press release
"We're all about providing our community a platform that allows them to express their real world," said Michael Streefland, Cyworld USA Vice President of Marketing and Sales. "This generation in particular has a strong need to be heard, share their ideas, and reinterpret existing conventions. Everything we develop needs to take it up a notch with 'let-me-participate-too' online features that incorporate their own ideas, creativity, and desire to connect with others through personalized self-expression."

What we think
Maybe these services are coming of age. We have tried music editors and picture editors on mobile and perhaps video editors will allow creativity and communication. Cyworld is huge in Asia and these services are necessary to drive uptake in the US as well.

May 12, 2007

Twitter

Rating: birdy, man, simply birdy

By Bena Roberts

Twitter
OK. After all the hype surrounding Twitter – I decided to sign-up today and see what all the fuss is about.

My code name is conveniently benaroberts – so feel free to check out my posts.

Twitter is about “what I (you) are doing now”. You send posts in and your friends can sign-up to view them and you can tell your story or share your thoughts etc. I read about a man who just had a baby today and a couple of other interesting posts.

Twitter is like written voyeurism. I am not sure if its pure social networking as I am not sure if you can actually contact someone new from the service (still checking it out) but it is getting there.

Its silly and fun and actually a bit addictive at the same time.

December 21, 2006

Mobile Drug Scandal TocMag forced to apologise

Rating: Smokin'

Young start-up Tocmag is forced to apologise after the BBC broke a new story yesterday. A teacher at a Bristol school reported Tocmag after thousands of UK teenages downloaded a mobile joint video.

The video was posted by Anonymous and called, "Make the Perfect Joint". It has now been removed by Tocmag after 5000 downloads.

We laugh and jest, but this clearly highlights the problems with user generated mobile content and the need for constant "human intervention" mobile security. This is not the first time that blunders such as these have occured and it won't be the last time.

But it is a lesson to mobile operators wondering why their mobile content is not selling.... mobile operator content is legal, boring and not cool...
Tocmag is smokin, hot and in trouble!!

‘We unreservedly apologise for this oversight and we’re doing everything in our powers to ensure it doesn’t happen again,’ said Tocmag founder Brad Ells. ‘From the outset of this project, we realised illicit content is a serious problem with user-generated material. We have conducted a review of our censorship process and ramped-up the resources we devote to ensuring Tocmag is a clean service.’

Continue reading "Mobile Drug Scandal TocMag forced to apologise" »

December 08, 2006

Gofresh grows - virally - to 200,000 users after 5 months

Rating: takes my breath away

By Annie Turner

The trouble with looking at itsmy.com, Gofresh's Off-Portal Mobile Community, is that in the fixed Internet, we've got used to huge numbers for social networking sites like myspace, which in just over three years has become the world's busiest web site, by some measures.

Consequently, 165,000 personalised Mobile Web homepages with an itsmy.com domain and 200,000 users doesn't knock our socks off. In fact, in five months this is no mean feat given all the difficulties that users encounter when trying to use the Internet via mobile. The next six months should see exponential growth. Here's looking at you, kid.

For more info see
*www.gofresh.de/business/index.php?press_release=35&navi_id=5
*


Tocmag announces free mobile marketing platform

Rating: sounds great but is this just a fancier way of promoting the hot tocmags?

Tocmag has announced the first of several zero-cost mobile marketing platforms designed for the games, film and music industries.

Plublishers can create six page games and magazines for free and promote them via Tocmag. They are free to build – but there is a download cost for the Tocmag onto any Java-enabled device.

So how is Tocmag making its money? Will we suddenly be hit with bills or costs in the future?
Tocmag – please let us know!

More info at: www.tocmag.com

December 06, 2006

Tocmags hit 1 million downloads

Rating: its dirty bad and popular


We first wrote about the tocmag HERE. But are now amazed at the success of the service. Apparently 1 million tocmags have been downloaded in one month.

The tocmags remain free and users seem to be downloading more than one at a time. The mags are immediately filed as Java files on the mobile memory and “private” Tocmags are ganging up against SMS to become a healthy and eager rival.

But can we believe it? The content hungry UK mobile users are obviously digesting it – but next months stats will be vital to see if the rage continues.

To prove its easy - we created our own:
www.tocmag.com/gomonews

Find out more at: www.tocmag.com

myGlobe and fastmobile launch IMEVRYWHR mobile community service

Rating: GR8 name KOOL tool


The “AskG” part of the product is our favourite as it ensures instant search and discovery. But there are a number of other services that enhance the community spirit on mobile as well. IM is one example. G-cash is another. G-cash ensures users can make simple wireless fund transfers and payments via the mobile.

The service can be downloaded easily by texting “IM” to 2992… and its free.

"Globe is living up to its promise of offering innovative products to
its subscribers. myGlobe IMEVRYWHR is seen as a strategic move for the
company since the service integrates many of our most relevant services
for subscribers' ease of use. Partnering with fastmobile has not only
brought to bear considerable technical skill, but crucial relationships
with branded portals and device manufacturers," said Mario Domingo, Head
of Service Creation Division for Globe Telecom. "Communities have been
credited with the recent explosion in internet usage and myGlobe
IMEVRYWHR promises to do the same for our mobile services - these are
very exciting times for us."

"Communities are built on relationships and relationships are based on
communication - myGlobe IMEVRYWHR makes this communication simpler and
creates loyalty more than ever before" said fastmobile CEO, John
Hoffman. "We - fastmobile, Globe and our portal and handset partners -
are delighted with myGlobe IMEVRYWHR. This launch promises to be the
first of many, and could even change the way people use their phones
,adding new usage over and above SMS."

Continue reading "myGlobe and fastmobile launch IMEVRYWHR mobile community service" »

December 05, 2006

NeoMedia licenses qode to UK ad agency

Rating: strutting its stuff

by Louise Wells

NeoMedia Technologies has licensed its qode technology to Euro RSCG London. The ad agency will use the technology itself as well as co-market the direct-to-mobile-web qode technology.

Euro RSCG has 223 offices worldwide, part of the Havas, the French-owned advertising services group. Euro RSCG London’s clients include iAirbus, Alberto Culver, BMI Baby, Citroen, Disneyland Resort Paris, Evian, Kraft, LG, News Group Newspapers (The Sun and News of the World), Peugeot and Reckitt Benckiser.

Sounds promising, but having Euro RSCG London on board is no guarantee of success – cf Airbus.

http://www.neom.com/press_releases/2006/20061204.jsp

C3 to launch Seteca 2.0 live video streaming

Rating: fixed meets mobile meets video

by Bena Roberts

The buzz for 3GSM has started already: C3 has announced that its Phase 2.0 broadcast video to the handset “with live text” offer will be at the show.

Seteca is C3's multi-channel telecoms system, delivering voice, text, data
and video over the 3G mobile infrastructure. Ultimately, as greater
bandwidths become available, all these services will run over PSTN and
converged broadband networksl.

"The massive growth of Youtube.com and MySpace.com proves that consumers
love video," says John Wood, Managing Director of C3, "We have developed
Seteca 2.0 so that anyone with commercial video content will be able to get
a paid-for video to mobile services up and running without delay."

More information at: www.c3ltd.co.uk

November 22, 2006

NeoMedia and InfoMedia to jointly market qode in UK

Rating: warm

By Louise Wells

NeoMedia Technologies has signed a co-marketing agreement for its flagship qode technology with InfoMedia Services Ltd. The British company provides mobile services to large companies including Microsoft, Play.com and The Carphone Warehouse.

InfoMedia will market qode to its own customers and “work to qode-enable” its direct-to-consumer content, including Partymob.com (www.partymob.com), which offers ringtones, logos, wallpapers, games etc.

Since Partymob.com was launched in 2001, InfoMedia claims it has delivered more than 25 million items of mobile content across over 100 operators in 45 countries. InfoMedia will also support NeoMedia in by providing outsource services including mobile web site and portal design, support services including hosting of destination mobile sites linked by qode and mobile payment.

The first joint effort between NeoMedia and InfoMedia will be supporting ONE water, the cause-marketing water brand which became the first European product to use NeoMedia’s qode application on its packaging to communicate with customers via the mobile Internet. Starting next month, ONE bottles will link to the Mobile Internet via qode, with the first shipments of more than 5 million bottles bearing qode-enabled smart codes which are set to be delivered to more than 4,000 retail outlets throughout the UK in December.

It will be very interesting to see if this duo can replicate the gob-smacking success of the combined use of phone cameras and smart codes that has ignited the Asian market. This isn’t an exclusive agreement and NeoMedia needs to get other tasty partners lined up to build critical mass for qode in Europe.

http://www.neom.com/press_releases/2006/20061121.jsp

November 21, 2006

Social networking catapults into mobile

Rating: Pitch gets it

By Louise Wells

Pitch, the UK, advertising-funded mobile content provider, has launched a service offering users an interactive community on their mobiles. The service includes instant messaging, photo and video upload and sharing, as well as access to a new online community.

The new service will run alongside Pitch's existing advertising-funded mobile content which offers free mobile content, from videos, games, ringtones, screensavers to wallpapers.

After the horrors of Vodafone UK today, it’s encouraging that somebody get that user-generated content on mobile is going to be HUGE and more spontaneous than the web-based stuff – despite operators muffing things up.

Through the new service, Pitch customers can build their own mobile home page, with a unique user name (PitchTag) and inbox, so they can send messages to friends or groups, and participate in real time group chat with other Pitch members.

Users can create and join interest groups, to stay in touch with old friends or meet new people with similar interests. Pitch does not charge, so the only costs users incur come are the operators’ data charges, making instant communication significantly cheaper than sending a text through a network operator, the company says.

Creating a PitchTag tag allows a person or even a brand to promote
their Pitch mobile space anywhere. Texting the tag to the Pitch short code (for example 'Yourname' to 87000) delivers an instant hyperlink straight to a specific home page. In addition, Pitch members can upload and share as many pictures and videos as they like, through the unlimited Pitch Albums feature. A web application of Pitch, to follow in December, will complement the service, allowing customers to use and manage their Pitch profile from
both PC and mobile.

See www.pitch.tv for more info.

November 17, 2006

Text voting gets political

Rating: Politically sensitive

Paul Skeldon, London


Keen, perhaps, to tap in to the millions of votes that reality TV gets on a weekly basis, the UK’s governing Labour Party this week set a political milestone by building an SMS interaction function in to a party political broadcast made on UK TV this week.

Falling somewhat short of the million plus interactions that some reality TV shows get from their SMS voters, the call to action received 4633 replies: paltry compared to Pop Idol, but impressive for politics these days.

Devised by mobile marketing agency Incentivated, which is retained by Labour to encourage voters to join the party and donate via text, during the broadcast Blair urged the public to text ‘TALK’ followed by their comments to 62233.
Messages were at standard rate and only Incentivated and the network operators saw any of the cash.

Jonathan Bass, MD of Incentivated, says: “This is a defining moment for the mobile communications industry. We were surprised by the response; we have never seen anything like it, except on reality TV. This was also a huge response in a matter of a few hours, especially since statistically significant surveys can be conducted on the basis of just over 2000 randomly selected people, and the results of elections then predicted.”

Comments ranged from the inevitable “Get out of Iraq” to “Don’t let a whole generation of British workers become unemployed because of cheap foreign labour” to “Thank you for making the UK a more fair and equal society” (perhaps from Tony Blair’s mum). No one appears to have texted in offering money for a peerage.

The move is significant because the public sector is seen by Incentivated and other mobile agencies as being a rich seam for telemedia-based interactivity services as local and national government seek new — and cost effective — ways of interacting with the public and vice versa.

The success of voting services on TV has prompted much attention from the public sector as to how to perhaps use voting services over electronic channels to try and appeal to younger voters. It also offers rich segmentation of data so that it can easily be used to target ethnic groups in their own languages at a fraction of the cost of printing and distributing literature.

November 07, 2006

TOCMAG’s Dirty Secrets or Mobile MySpace?

RATING: Hot


A free service has been launched today called TOCMAG. It allows mobile fans to download and create their own mobile magazines with a text and video. In the BETA phase 10,872 TOCMAG’s were created and 123,523 were downloaded. Sounds almost too good to be true considering the dismal uptake of mobile video services – that is until TOCMAG announced that its most popular service is currently “dirtysecrets”. Dirtysecrets is a list of strangers’ confessions (www.tocmag.com/dirtysecrets) and its generated nearly 5,000 downloads.

Its free, its saucy – its BAD!!

press release at: http://www.sourcewire.com/releases/rel_display.php?relid=QEALX

November 05, 2006

GOFRESH Touts New Community Platform

Rating: Oh Dear

The latest GOFRESH press release encourages users to test its new community service at http://mobile.itsmy.com

I expected a meaty new WAP portal and community mobile experience that would drown any criticism of social networking, usability…etc. on the mobile device.

It didn’t happen. GOFRESH’s trial—failed.

The initial experience was fine – typed in the URL into my Nokia 6680 on 02 and then bookmarked it. Read about a guy from India Mihay who wanted to sell me his own home made wallpaper and a couple of others. Decided I would rate a blog and that is when things started going down hill.

I had to register. So I typed in my username: b1 and my password 1b.

It failed the message appeared that the username had to be at least 5 characters.

Then I typed in BenaR for the username and ****** for the password – it failed.

But this time there was NO apology or reason for the failure.

Not one to give up – I tried again. This time user name benab and password funky. But alas something was wrong again. But I have no idea what.


The accessibility of content and new services is key to the success of mobile. So why demand a user name of 5 characters… or up to 25 key click strokes?

GOFRESH?? GO(RE)FRESH more like!

Press release: http://www.gofresh.de/business/index.php?press_release=34&navi_id=5

GOMO challenge: anyone with a better user experience please let us know!


November 03, 2006

4D Interactive adds Mobile to the Equation

Rating: Can Get HOT

Social networking is the buzz word – but recent changes in the mobile strategies of network operators are stemming the enthusiasm for social and zoning in on convergence once more.

4D Interactive recently announced the launch of its suite of converged voice community and communications services, and added mobile 3G to the bundle. Now existing subscribers can benefit from mobile services too.

But what is the benefit ? Being solely interested in mobile – I had not previously heard of 4D, who have been operating in the fixed and TV space for some time now and offer social networking services to communities via phone, chat and flirt interaction. 4D powers brands such as Chat Box and Gay Network.

So what’s new? Initially, I thought this was a “me too” service, and another opportunist trying to cash in on the mobile game, until I interviewed CEO David Lee, yesterday (podcast available HERE).

David introduced me to 4D’s new 3G services targeted at the GAY community. The community offer will allow users to create their own videos and network, or flirt and date other members. 3G will power the offer for the mobile user, and mobile operators are already interested in jumping in on the game. The flexibility of the 4D platform will allow users to use 3G to enhance their existing GAY Network user experience. The 3G clips and video can be broadcast on TV, seen on the Internet or viewed on a 3G device.

Continue reading "4D Interactive adds Mobile to the Equation" »

October 30, 2006

NeoMedia: Converting Chinese social networks into offline activities

Virtual to actual could be a challenge

(by Louise Wells)

NeoMedia Technologies is expanding its marketing efforts in China, adding its qode technology to one of the country’s biggest social networking Web sites, GBQ, by agreement with its GBQ’s founder, Internet marketeer Cyber Century.

GBQ (stands for boy, girl, question – see www.gbq.cn ) was set up in 2000 and is said to have two million subscribers between the ages of 18 and 35, most of whom are students. Cyber Century also says that the average user page view at GBQ is twice that of other social networking sites in China, according its own research, and that online dialogues are underway between 10,000 or more subscribers at any one time.

Cyber Century has begun organising offline activities for its members in China’s biggest cities, Shanghai and Beijing, which is where qode comes in. It enables GBQ participants to use their camera phones to ‘click’ on smart codes on posters, printed media and products to find out how, when and where to meet other GBQers.

NeoMedia is to launch of qode for Cyber Century and GBQ in two stages, First it will offer members a GBQ smart code to encourage them to sign up as a VIP GBQ Code Holder. The second phase will be to invite the VIPs to free events, offering discounts and other incentives. However, they will be charged for the qode service, either per click or on a monthly plan.

NeoMedia is promoting the VIP GBQ programme across China via the apparently popular ‘SuperGirl’ talent search content and qode will be used to vote for the winner from 24 finalists, each of whom will have their own smart code. Currently the company is still in the process of preparing its Java-based qode application to run on Chinese handsets.

Continue reading "NeoMedia: Converting Chinese social networks into offline activities" »

October 27, 2006

Veeker New Launch: Mobile Video to Internet

Rating: Me Too

Veeker is a cool name and the time is now for mobile to Internet services and communities. But apart from the name there is little value add to this service. A user takes a clip and posts it on line – pretty much like Juicecaster, myspace, YouTube…. And the several hundred other start-ups.

Press realease at www.veeker.com

Continue reading "Veeker New Launch: Mobile Video to Internet" »

October 26, 2006

MTV FunkySexyCool comes to German-speaking Europe

CAUTION

(by Louise Wells) The successful Australian social networking phenomena FunkySexyCool has been launched in Austria, Germany and Switzerland this week, but with a twist in the shape of MTV.

The service is distributed by Mobile Streams by agreement with MTV Networks Central (Europe) to share ‘cross-promotional activities’. The suggestion that it “is now set to take Europe by storm” is optimistic.

There is no mention of MTV providing content and anyway, the days when everything that MTV touched turned to gold are long gone. MTV FunkySexyCool is not a guaranteed hit.

http://www.mobilestreams.com/news_item.asp?link=223

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