Rating: the industry that cried wolf
By Annie Turner
Worldwide sales of mobile phones to end users in the third quarter of this year reached 289 million units, a 15% increase over the same period last year, according to Gartner.
• In the Asia/Pacific region overall, mobile phone sales rose to 101.8 million units, a 26% increase from the third quarter of 2006. India saw the largest growth, shipping 24.5 million units during the period. In Japan, sales to end users in the third quarter of 2007 were 13.1 million units, an increase of 21.8% from the third quarter of 2006.
Now that’s interesting. A whacking increase over last year is to be expected in emerging economies such as India where teledensities are low, but almost 22% growth in the world’s most developed market, Japan?!
• Sales of mobile phones in Eastern Europe, the Middle East and Africa reached 49.6 million units in the third quarter, a 3.5% increase from the same period last year.
This is the sad bit. These are the economies that need telecoms the most – the industry should be ashamed reading these figures, particularly in Africa’s case.
• Sales of mobile handsets to end users in Latin America reached 32.2 million units, an increase of 8% from the same period last year.
Could do better.
• The North American handset market continued to exhibit strong growth with sales to end users reaching 45 million units in the third quarter of 2007, a 10.3% increase over the same period in 2006.
Ditto. According to The Economist's publication The World in 2008, Americans have more access to cash machines (ATMs) than mobile phones.
• Sales of mobile phones in Western Europe reached 47.2 million units, a 14.9% increase year-on-year. Even though only a small number of new models were launched in the third quarter, replacement sales remained strong.
Again, surprisingly high, for my money, in GSM’s home markets.
For the full year, Gartner expects the total number of handsets sold to amount to 1.134 billion or slightly more, driven by a quarter-on-quarter growth of at least 10% and, possibly, as high as 15% during the fourth quarter.
So what’s all the doom and gloom about, unless you’re Motorola of course (blog on the big M’s plight imminent, stay tuned)?