GoMo Mobile Search News

Mobile World Congress Parties GoMo News and Player X on Wednesday

Rating: omigod Wednesday night is hot!

I realise that the GoMo News blender is hot and starts at 6pm until 10pm in BelChica Barcelona (see here: http://www.facebook.com/event.php?eid=20478158584)

I should also thank the fabulous MyStrands for sponsoring the event as well.

But I just received my Player X Dog Tags. Everyone invited to the Nokia Nseries Player X Barcelona Rocks party will stand out like a chav on the Wednesday with the blingy dogtags!

NO really. It’s a necklace and metal and just simply so OTT it strangely works!
It starts at 9pm is at Calle Plato 15, Sarria – Sant Gervasi in Cafe Noir. But you need an invite.

GSMA Annouces Global Mobile Awards at Mobile World Congress and Graham Norton as guest host

Rating: I love Graham Norton!

OK, I am blowing my own trumpet here as I was a judge for the GSMA Mobile Awards and I do know the results of Category 2 that I judged more here:
http://www.globalmobileawards.com/judges/bios.shtml#judge_cat2_5

I am looking for a mobile video company to set us up at the event with a device and blogging software so that we can instantly publish the results as they happen at the event – this will save me live blogging.

Can anyone help?

I look forward to the Awards and if you are attending let me know!

MobileMonday Peer Awards Barcelona 2008

Rating: I am a judge!

Thank-you Rudy De Waele for inviting me to be a judge at the highly regarded MobileMonday Peer Awards during the Mobile World Congress in Barcelona.

Bena Roberts moderating at Mobile World Congress

Rating: excellent

I just got a personal invitation from Rob Conway to moderate a panel at Mobile World Congress.
I am over the moon –more on the panel nearer the time.

Also don’t forget to register for the GoMo News Blender sponsored by MyStrands.

Security lessons from 3GSM Barcelona

Rating: Beware the ides of February

By Tony Dennis

A chance meeting with Martyn Warwick – who'd attended Telcordia's E5 conference with me last week – at London's Waterloo station sparked off a scintillating conversation about personal security at the forthcoming Mobile World Congress in Barcelona this February.

Martyn is an expert on this subject, having accumulated loads of information on the various muggings and thefts which take place every year in Barcelona during the conference.
Martyn revealed that his efforts to interview the good Burgers of Barcelona last year on the subject of pick-pocketing and muggings had proved fruitless.

MEF Live Hong Kong

Rating: GoMo News Asia, baby

GoMo News is attending MEF Live in Hong Kong from December 4-6 2007.
If you are there and would like to pitch to GoMo News (me - Bena Roberts) let me know – I will be covering the event from the ground and am looking forward to writing lots of news, views, analysis, content and gossip.

If you are a mobile search or advertising or barcode solution provider please email me today to schedule an interview.

CTIA: Dustin Moskovitz Liveblog

Rating: Many faces in the audience
By Tony Alton

09:24 - I have made it to the second big keynote of the event on time for once - Dustin Moskovitz the co-founder of Facebook is going to tell us how the social networking site de jour is embracing the mobile world.  The audience of about 500 people has also embraced the social media nature of the day and has largely turned up in jeans or has combined their suit with white trainers.  More to follow.

CTIA: Who wants some of my special sauce?

Rating: Got any more good ones? by Tony Alton

I am keeping a rolling list of the buzzwords at this year's CTIA - the ones which i have noticed bandied around in the briefings i have had so far are:

CTIA: Ballmer keynote liveblog

Rating: we are not worthy By Tony Alton
So i arrive 5 minutes late at the biggest CTIA keynote and have to squeeze past the overweight man on the end of the row, treading on his foot and spilling tea in his lap.  Steve Ballmer is already in full flow up on stage and his dictator-like delivery is typically punchy:

He is talking about how cellular networks are the ideal way of making sure software and services are kept as updated as possible whilst on the move.  Thick clients with thin back-ends are the model de jour apparently.  Steve is prophesising that bringing entertainment and enterprise together is a great opportunity for MS.  Enterprise computing like presence, IM, video conferencing and consumer applications like social networking and rich media should all collaborate in the phone apparently. 

Meffys Shortlist out

Rating: rock on

GoMo News and BKI Media helped judge the Meffy Awards this year and the shortlist is out.

Bena Roberts will be at the MEM event in Monte Carlo in June if anyone wants to meet up.

GoMo News at the Orange Partner Camp, Meffys and Search and Discovery and GoMo Mixer

Rating: get set, ready, GoMo!

Happy Easter

GoMo News will be at the Orange Partner Camp in Orlando from April 16 – 18. Get ready for regular updates from the event.
More Info: click here

We will also be judges at the Meffys in Monte Carlo and will have a presence at the MEM Conference.
Bena is a judge for the best Mobile Search Category and Annie is a judge for either best mobile operator or best mobile TV service (to be confirmed)
Please feel free to pre-brief us with any EDGY new story.
More info at: http://www.m-e-f.org

Later this month we will also attend at the Informa Mobile Search and Off-Portal Conference (April 24-25 in London).

GoMo News is also arranging its first ever mixer! Yes!
Please vision Dragon's Den with alcohol!

We are going to invite six or seven VC companies we know and invite any very young Series A or more established Series B start-ups to attend. This is (unfortunately) invitation only. But please email me if you are sitting on a hot potato.

The Mobile Advertising and Marketing Analyst live at CTIA

Rating: The best analysis yet - we are biased but still very proud of this issue

Mobile Advertising and Marketing Analyst March 2007 - Headlines

What is paid mobile search ?
Monetising mobile search is a growing trend that will become a formidable force in mobile. Companies are gathering to create mobile ad-funded business concepts in an attempt to increase the revenue potential in mobile. In short, this means recreating the Internet paid search advertising model on mobile...

AdMob vs Third Screen Media
AdMob is the new kid on the mobile advertising-funded block - but it's got big aspirations. Its executive headcount is made up of Yahoo! search marketing people and has set off to aggressively lead the ad-funded market. Third Screen Media on the other hand has four years' experience. It's on great terms with mobile operators and has a strong background in mobile advertising and marketing. On top of that, AOL now seems keen to purchase the company for USD 80 million to ramp its own mobile advertising portfolio...

The free calls via mobile market: barablu vs Skype vs Google Talk
Barablu (beta) is a made for mobile software that enables free calls from mobile devices or free IM via GPRS. It already offers interoperability between barablu, Skype and Google mail contacts...

Mobile Advertising the Legal Perspective: Permission is the key to push promotions
John Styers' controversial presentation at the Informa Mobile Advertising and Marketing conference in New York this month included this interchange with one of the delegates...

TV content subsidises mobile memory cards, ads to follow
Fourth Screen has scored a great success in its native market offering M+ Memory Cards (manufactured by Kingston) containing 24, half hour episodes (of the original 33 broadcast across three seasons) of the most popular TV programme in Danish history, Klovn (Clown), plus other goodies such as exclusive ringtones and wallpaper...

Mobile Marketing: Ringtones recede, ringbacks rampage
A new star is born - the ringback tone, but for many operators it isn't as lucrative as it could and should be. The key is much, much better marketing to overcome the barriers perceived by would-be users...

Statistics and Analysis of Mobile Advertising and Marketing from Harris Interactive
What are the US public's thoughts on mobile advertising? Judith Ricker and Joseph Porus* of global research firm Harris Interactive reveal all at the Informa Mobile Advertising and Marketing conference in New York...