What is Mobile Seo?

Last week at MEM08, I started to talk about my very small Mobile Seo business. A lot of people said, I didn’t know you were an online SEO – how to do you do it?

Others said what is SEO and in the same breath – can you get me to the top of Google?

So, unlike many SEO’s out there that have entered mobile from online – I am in a very unique position. I am a self taught online SEO. But, with nearly 15 years of experience in mobile and four years in the mobile search business – my positioning and mobile seo services come with a twist.

For me, I try to optimise mobile sites purely on mobile. I care about to rank higher on Yahoo oneSearch or making sure that Taptu, abphone, Medio, JumpTap, FAST or find.mobi have you on the index.

I speak to CEO’s of mobile search companies and talk about their theories of mobile seo, what their search engines look for and then use these ideas in implementations.

Usually most of my mobile seo implementations have been run with mobile advertising campaigns and I have to say the marriage of both of these bear’s fruit. For the porn and mobile marketing industry I am working on my own special “alt tag” use to optimise certain images for visual mobile search companies and services.

On top of that, I prefer to use the term tags rather than keywords in mobile as I find that mobile search engines are slightly different – especially with vertical mobile search services.

At the moment, I am learning with every optimisation. Text mobile sites are very different than image (video or porn sites) and indexing is a lot more complex.

Mobile search engines tend to be based on traffic and “popularity” which means that getting traffic and social media is essential for mobile seo success.

Thanks everyone for your support.