After it only took me 3 minutes to set up a campaign as a publisher with mKhoj; I saw a press release from new mobile advertising agency Mo'Jiva. Then I decided to see how long it would take me set up a campaign as an advertiser with the Mo'Jiva.
I logged into Mo'Jiva.com then I chose advertiser. The platform is very clean and if you have set up a mobile advertising campaign before, it is no problem to navigate.
The navigation was simple and I chose not to do anything tricky and stick to the pre-set options to see how long it would take me to set up. I used the gomo.zinadoo.mobi URL (huge article on the uptake of this URL on its way).
But there were a couple of innovative or strange depending on how you look at it features.
For example, as you set up the campaign you have to choose your own countries and operators. There is not a list but you add countries into a search box and then you accept them. If you have no idea of your target market and or are trying to get visibility in Spain this might be a bit cumbersome.
Mo'Jiva was boasting about geo-location advertising - is this it? I added USA, UK and Germany.
But placing bids was extremely simple and by the time I got to this stage - just before payment - only 6 minutes had passed. To be honest, I didn't notic the Pay per View tab in this screen shot as I was setting up. I will go back and check it out.
I found the schedule for setting up ads a bit lengthy. It is not something I personally would have the time to do. But if I am optimising a site or running a campaign for someone in the US from Europe - I imagine that this would be a vital tool.
So all in all, Mo'Jiva seems to have passed the ease of use test. Now I did use the Place Schedule to set up a 2 week campaign and I did buy USD 25 of credit. Results and effectiveness of the campaign on the way!
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