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« David Harper CEO Winksite on Responsible Formatting of Mobile Sites | Main | Mo'Jiva Mobile Advertising Campaign Set-up »

May 06, 2008

mKhoj mobile advertising campaign

So I have just set up an ad campaign as a publisher with mKhoj and it took me 3 minutes. I jest you not.

Actually, I am not sure if this is great as it was so easy, I didn't really have the opportunity to personalise or target my advertising needs. I suppose its a double sided coin. On the one side, easy is essential. On the other side when you get more experienced with campaigns you want more choice. (EG. part approve some ads, before others etc).

But, this was very easy and fast.

Mkhoj1

The top screen shot shows the one page ad campaign set-up. You add the site name ad then the URL and select the criteria for the site (news, portals etc).

Then you choose the ad category and if its adult.

After that you see this (image below) where you select the type, the way you approve, filter the keywords (which is interesting use of competitive filtering) and add your keywords.

That is it! It took me 3 minutes in total. I will be running a new campaign more results to follow - there is a pre-installed analytics tool as well.

Mkhoj2

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