Mobile Marketing Forum Mobile SEO a reality

The Mobile Internet is disjointed. All of these mobile sites from WAP. or m. or .mobile or mobi is creating a piecemeal ecosystem.

Everyone is confused as to what is the best for mobile Internet sites and which optimisation services work.

For the first time though, people have actually started asking the question - which is the best way to optimise - rather than which is the fastest way to get mobile. Recently I heard some stats that 45% of top brands had gone mobile.

Yikes. The majority of these "gone mobile deployments" were done with crass transcoding techniques. Transcoding does very little for Mobile SEO.

I spoke to a couple of brands at Mobile Marketing Forum about this. I don't claim to have all the answers but I think the use of WAP. sites needs to be phased out. WAP is an unhealthy old term that means very little. There needs to be common standards not just form dotmobi -but from the search engines stating which sites they favour.