How does mobile search engine Taptu play the Mobile SEO game?

During my conversation with Taptu’s SVP Bob Last (see www.gomonews.com) I touched on the subject of Mobile SEO.

I wanted to know if there was an “add your site” service to Taptu and what SEO measures (if any) were in place.

Bob said that Taptu was primarily a social assisted search. Issues of page rank and links were pointless.

Moreover, you can’t play the traditional SEO game with Taptu. It works on the basis of traffic, popularity and discussion. The site that gets the most hits gets to the top of Taptu and that is it.

Taptu prides itself on being a pure mobile centric search engine. The real estate is primarily mobile. Taptu indexes what is hot and that is how it works in the social media paradigm. What is hot is determined by votes, click through etc.

Taptu is about discussion and that forms the basis of the SEO. Get traffic, get indexed.

This seems fair, but niche services might not get the visibility they need or as I have said in the past - the need of mobile advertising and buying traffic becomes more important on mobile.

Comments

[Bena roberts]

I forgot to say that the answer was NO. There is no add your site service!

[Bryson Meunier]

Hi Bena,

It's true Taptu has no site submit service, but it's possible to get in their index by sending an email to this address: mailto:partners@taptu.com?subject=Partnership

From the Taptu blog: "If you're a publisher of mobile content and would like Taptu to index your site, Why not get in touch [linked with the above address]?"

Best,
Bryson

[Vero at Taptu]

We add new content every day, and I'll be happy to add any new blog or website if the content owners drop me a line on the Taptu blog (taptu.com/blog) or by email on the address above!