Mobile SEO

Mobile SEO mobile barcode generator by Wapple

The mobile site creation company Wapple has an excellent service called the data matrix generator.

What is it?

Well basically it’s an option available that enables users to create data matrix barcodes for their WAP sites or special WAP pages.

Why is this good?

Basically, it means that parts of the WAP site can be marketed via mobile coupons or visual data matrix codes can facilitate online, above or below the line campaigns to maximise publicity.

What about SEO?

Well this is what I really like about this service is that it allows users to tailor the URL of the data matrix to the keyword search terms.

This means that each page or campaign or WAP site can be targeted specifically for the content. This will maximise the reach and relevancy of the mobile marketing campaigns and optimise the query to the search terms.

For example, this will become increasingly essential for social media or barcode searches in the future. The contextual search results for images or news etc will be replaced with clustered mobile boxes that users can pre-determine. So coupon fans will be able to get coupon results of search queries or save barcodes such as these as bookmarks for reference.

On top of that the code could stay the same but the promotion change so that every week users would know it was one click to fresh promotions and content.

Masterclass: Practical & Proven Tips on Successfully Implementing Mobile in your Integrated Marketing Strategy

I will be giving a Mobile Advertising Masterclass at this conference in Singapore in May. Here is the agenda and GoMo/ Mobile Seo Readers can benefit from a considerable disount by mentioning GOMO during the purchase process.

http://www.iqpc.com/ShowEvent.aspx?id=76380

A              08:30 – 13:30 [includes Working Lunch Break]

Getting Your Mobile Plan Going: Practical & Proven Tips on Successfully Implementing Mobile in your Integrated Marketing Strategy

This masterclass will give brands and media companies the foundation they need to start and implement a mobile marketing campaign. It will look at PPC and search campaigns and strategies in which they can be implemented into the WAP portal. The session will also touch on Mobile Search Engine Optimisation (SEO) and the demands brands have for mobile advertising and marketing. You will also be guided through the differences between a WAP site, a transcoded site and a mobi site. After this masterclass, brands and media companies will know how to launch and what to consider when implementing a mobile campaign.

Tailored for media brands and agencies:
·          Mobile is the new media and the next generation of marketing communication
·          Pushing a brand via mobile is essential – but how? Techniques and practical skills to do it right
·          Understanding what mobile search entails and how it can change the effectiveness of your media campaign with integrated mobile advertising
·          What is the most important aspect of a mobile media campaign and what are the differences between mobile search and advertising?

Bena Roberts, Founder GoMo News and GoMo Strategy

About your Masterclass Leader

AdMob mobile advertising campaign improvements

AdMob has made some significant changes and improvements to its advertising management system.

These include the following changes:

1.       The daily budget.

For the first time, users can set and manage a budget for the campaign to keep in total control of costs. This is very simple to follow and is pushed visibly on the home page of the management system with in red highlights.

   

2.       The landing page.

The moment I changed the landing page for adverts on AdMob a banner popped up and said that the minimum bid rate for the “news” section of operator mobile portals had increased to USD 0.25. This is interesting as it indicates a greater demand for this page.

I am also finding that on average the minimum bid rates average seems to be USD 0.22 – 0.25. But if you look hard enough on AdMob you can still bid at a favourable USD 0.10 rate. On competitors portals rates as low as USD 0.02 can also be obtained but only for text not display ads.

3.       Fabulous Ad Tips

If these Ad Tips are not new: please excuse me. This is the first time that I have actually noticed them. They are great ways of making the landing page much more personalised and effective and could actually increase click through as users know that the advertiser is aware of their own device.

   

What we think?

The AdMob I saw today was much better than the one I saw the first time I tested it six months ago.

I am about to run another USD 50 campaign to push the zinadoo website gomo.zinadoo.mobi I wrote about below. More after one month on the progress.

M-SEO by Zinadoo

I received an email from mobile search company Mobiseer this morning. It said that Zinadoo its sister WAP site creating company and Mobiseer were teaming up and were about to launch a series of new services offering Mobile SEO services. These will be under the name of M-SEO.

I took a quick look at Mobiseer and didn’t see any changes so then I went to Zinadoo where I found an “optimise” button. Without delay I decided to create a brand new WAP site that I will track monthly on this site as a test of how or if the SEO worked.

The brand new WAP site see here: http://gomo.zinadoo.mobi

And here is how the M-SEO went.

After spending less than five minutes creating my GoMo Strategy site, I hit the “optimise” button. This lead me to a site asking me for some personal information followed by the ability to fully search engine optimise the mobile site in only three steps.

 

It took literally minutes and the questions asked were made for dummies. This means that they were no brainers. Users simply filled out some easy questions about site name and description and there you go.

But. The very interesting twist on this is that Zinadoo was offering users the ability to search the whole WAP site or just the home page or the keywords.  This is what we have spoken about in the past.

Keywords vs site crawling for mobile. Its much easier and more feasible to search for tags and keywords on mobile than it is by crawling or getting search engines to sweep sites. This also fits into the whole Mobiseer Strategy where social segments and book marks are tagged by individuals to keep a mobile social maker for WAP sites.

M-SEO is not determined but the ability to search only keywords is a great option to add to any WAP site.

Following on,  part b of the site set up was about your visitors. This was obviously for mobile advertising reasons for Zinadoo. The sites are free but Zinadoo does add adverts to the header.  This means that Zinadoo can target the ads to the data inputted by the site owners to maximise CTR on their adverts as well – hence funding this service.

What we think?

OK, this is for consumer primarily –but its fast, simple easy and a complete no –brainer.

I am going to start tracking this site and will index it on some Mobile Search Engines and report back in about 4 weeks with what happens.