Mobile SEO

Mobile SEO White Paper

We realize we have been a bit quiet on the Mobile SEO side of things. This is because I wanted to work on a white paper outlining the differences between Mobile SEO and Online SEO.

We are also about to hire a new guru in this space (more news later on).

But last night I had an extremely long conversation about federated mobile search and Mobile SEO with the Co-Founder of Medio Michael "Luni" Libes. Michael had some thoughts on the criteria of optimization and issues such as getting placed on oneSearch over Google.

This is where mobile gets interesting and this is where a real code of how to optimize the WAP site for search is vital. There are too many misconceptions at the moment such as

“linking is vital for a mobile site”

that need to be addressed.

I am working on this now and hope to publish before the Mobile World Congress when our new GoMo News site goes live.

In the meantime, our Mobile SEO consultancy is open and please feel free to contact me to discuss requirements.

Wapple Canvas

 

I received an email from Wapple yesterday announcing the original Wapple portal was being phased out and everyone needed to upgrade to the all new Wapple Canvas.

So, bearing in mind we are gearing up to offer Mobile SEO services, I documented the new site creation and the ability to add links, image tags, keywords and general search optimization services.

As part of GoMo News Mobile SEO, I will write a full report when we launch – but in the meantime – Wapple has improved its Mobile SEO from the original portal tenfold.

I have always been unsure about template mobile designs offering as good as mobile SEO as self-created designs. Indeed, a self-created design could be optimized tighter – but Wapple Canvas is as good as it gets without.

There are optimization tools for every page which is ideal for small companies. There is also a datamatrix URL generator that can be optimized for target audience – which is very nifty as search keywords can be added.

But anyway – the new WAP site should go live by the end of the week.

I should be serving mobile adverts form AdMob, Mkhoj, mpression and Google on the site.