bena roberts

Social Media & Mobile Advertising Strategist

Bena Roberts is the founder of GoMo News. GoMo News is a daily blog with focus on mobile search, mobile advertising and mobile barcodes.

The blog compliments a new business opportunity which focuses on strategic mobile marketing and social media marketing.

During her last position at BKI Media, Bena managed and ran several successful mobile PPC campaigns. With astonishing results and testing new ideas around Mobile SEO, Roberts began to realise the significance of social media in the mobile space which is now managed under GoMo News Strategy in Germany.

GoMo News blog has also seen amazing success in its first year of business. GoMo News now records up to 300,000 visitors per month and has served as a media partner with CTIA, Mobile World Congress and the MEF. GoMo News blogging has also received acclaim and GoMo News is regularly asked to attend round tables, events and conferences for its unique analytical stance.

GoMo New’s founder and chief editor, Bena Roberts, is a well known industry speaker and commentator. She has also been an official judge for the GSMA Global Mobile Awards and is a MoMo Peer Award Judge as well.

From moderating at the Mobile World Congress to giving workshops on Mobile PPC advertising in Asia or presenting on Mobile Search at CTIA, GoMo News is a new authority in mobile today.
Prior to this Roberts was the founder and chief analyst at BKI Media. She founded BKI Media after the successful sale of her own social networking start-up in 2006.

Roberts has over thirteen years experience in the wireless industry. Previous to BKI, she held the position of Senior Analyst Wireless services at Current Analysis. There she tracked wireless voice and data services. She was also the usability and pricing expert for the team and masterminded the analysis of mobile portal services in Europe.

Prior to Current, Roberts served as a Market Analyst at Sony Digital Technology and Communications in Munich, Germany. She entered the mobile market in the early 1990’s when she held the position of International Marketing Manager at the Austrian private mobile phone operator max.mobil, now T-Mobile Austria.

Roberts is quoted frequently in the press and has been cited in publications such as Mobile Media, Mobile Entertainment, GSMA Daily, The FT, the Sunday Times, Red Herring and many more. She has been writing a regular feature on Wireless Business Review called Cutting Edge.

Roberts received her BA in Media and Communications at Surrey and her Masters in Business and Economics from the International University of Economics in Budapest, Hungary. She also holds a TEFL certificate.